Let me quickly define for you, what is a B2B portal? To make sure, we are on the same page.
A B2B portal – is a platform (web or mobile) that allows you to manage relationships with different users. By Users, I mean your clients or partners, suppliers or employees.
So, what kind of B2B portals different businesses build to improve their business processes and what for? Sharing with you below 5 types of most common used B2B portals:
#1 Service portal
This portal is collecting the services provided by or within the organization or even a group of organizations. Normally, such portals are running as a self-service platform, where Users can use it to raise a certain request and process a transaction. For example: Governmental services, Insurance portal, HR portal (normally used in Enterprise Companies to automate onboarding, leave requests and obtaining certain certificates).
Career portal at Jumeirah Hotels & Resorts
Residents portal by for Damac tenants
#2 Supplier portal
This platform allows to streamline and organize transactions or requests from/to Suppliers. It may have a tendering feature that allows your vendors to bid on your RFQ. Suppliers may register and submit all the required documents, see your requests, obtain the necessary documents, submit their quotations, price lists and update the progress of your purchase. It will show all the history of transactions, may send notifications/alerts and allows you to update your suppliers with Terms&Conditions .
#3 Community portal
If you want to gather people by interests, by needs, by location etc. , you may want to allow them gathering in groups.
The purpose is to allow users engage with each other for various purposes: share the knowledge, solve a problem, cooperate. Through this platform a brand may acquire a new customer, collect new inputs, increase the loyalty by letting the existing customers be closer to a brand.
Apple Inc. community
#4 Partner portal (or B2B loyalty program)
If you sell via channels, you will benefit from this type of portal.
Through this platform your partners may stay focused on their performance, doing business with you. Such a portal should include transaction history, tiered level of partnership, enable partner benefits and rewards, education about the products and services you provide, marketing tools and materials, online certification (if any).
#5 eLearning portal
This is a trend in 2021 which keeps growing. This portal may be fit into one of the above or be a standalone platform.
It includes self-learning courses, educational content, tests, quizzes, and online certification. The portal should show the learning path, progress, and achievements. The portal may also have user-generated content – when the users can create and upload educational content in various formats= and build courses.